Sunday, February 7, 2010

Spring/Summer 2010 catalog

Sew Moe is gearing up for the long awaited change of seasons!
In a little over a month I will travel to Santa Cruz, CA to shoot the Sew Moe Spring/Summer 2010 catalog with an old friend and amazingly talented photographer Yve Adams.
Yve has been scouting locations in Santa Cruz: seaside cliffs, the Pacific, sunny warm weather (it's worth mentioning that last years spring/summer catalog was shot in Asheville where it was snowing), and not to forget: the boardwalk where the Lost Boys was filmed! I am very excited about the location of the photoshoot this season...

A few of my favorite shots captured by Yve...

Yve has posted an ad on Craigslist for local models and we are both excited about the volume of response. (A local florist even offered to donate flowers in exchange for images...yesssssss!)

One of my oldest friends, Iman Payne, (pictured to the left, modeling at the Biltmore Estate in Asheville NC) will be meeting us in Santa Cruz for the shoot.

From left to right:
me, Iman Payne, Channelle Shepherd (daughter of Yve and an awesome assistant I might add!), Yve Adams

In the meantime...back to the studio!

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